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Instagram has become the cornerstone of numerous brands' social presence that drives profitable traffic to blogs, increasing conversions, and creating an engaged user base.
If you find that your Instagram presence isn't quite the amount you'd like it to be perhaps it's an ideal time improve your strategies to gain real, organic fans on Instagram. The bigger your following grows the more chances you have to engage with them and create memorable experiences for them.
A natural distinction can be important: sometimes brands take shortcuts when trying to get more Instagram followers. Follower and like-for-like websites are all over the place but they do not work, as the Instagram algorithm regularly gets changed to filter out paid, low quality accounts and interactions.
And, of course, the number on your Instagram following ultimately means nothing if it doesn't represent an active fan base that purchases, visits your landing pages, and advocates for your brand's image with their friends and followers. Begin to build your following the right way with these strategies for increasing your Instagram followers.
10 Ways to increase Instagram followers
1. Make sure you optimize your Instagram account
Before you figure out how to gain followers on Instagram One of the most important things to do is to ensure that your Instagram account is completely optimized. Think of your company's Instagram bio like the "homepage" to your account.
Without a bio, picture captions, an appropriate account name or profile picture What will people think of when they discover the account belongs to your brand? It may sound obvious, however on Instagram your profile and bio create the basis of your brand's identity. Your bio's link is your one spot to bring Instagram traffic to your site So optimizing your Instagram account is important.
If you're not sure where to link, you can try marketing or product pages that connect to specific keywords hashtags or campaigns on your Instagram account. It's fine but why not give users a cohesive experience when moving from your bio page to an online site? This has led to the rise of IG link landing pages which contain relevant links to latest articles mentioned on the feed of a company, and "link within bio" posts that direct audiences to those hyperlinks.
Keep your username as search-friendly as you can, which usually means sticking close to your actual brand name. If the name of your business is long, you can shorten it to something that your target audience could recognize. Don't include numbers or special characters to your username. If possible, maintain it with other social media handles you already have.
The best way to optimize your Instagram account is to develop and implement an Instagram marketing plan. More you can find on Stack-writer.
2. Keep a consistent content calendar
The most dangerous thing you can do in order to build fans to Instagram is to post content in random, random times. If you're fortunate enough to have people following you from the beginning, you don't want to make them forget they followed you at all.
To stop this, stick on a regular schedule for posting. Typically, brands shouldn't post more than a couple of times per day to avoid being spammy however whatever the frequency be sure to keep it constant. About 200 million Instagram users visit the site every day and, to make your broad, you should try publishing several times throughout the entire day.
In actual fact, our very own research on the best time to post on Instagram reveals the most effective times to post across multiple industries, or you can look up our research on the most optimal times to post across the various topics below:
A consistent schedule helps you to create an ongoing experience for your followers and ensure they stay informed of your company's identity. However, if you're thinking about how you'll be able to keep track of when to update your content at different time slots throughout the day, we've got you covered using Sprout's scheduling features and optimal times features. Read here for more information.
3. Schedule Instagram posts in advance
Although you may find that Instagram algorithm has changed to display users more content they love however, posting at the proper times will still allow your posts more visibility by increasing the amount of engagement they get.
There's plenty your business can do to boost its visibility, and now with Sprout Social, scheduling Instagram content is just one of them. With our newest tools, we can aid your brand in scheduling content using a simple process.
When you schedule content in advance all of your team members can be aware of schedules and campaigns more efficiently. It's always beneficial to plan out content in advance and with the help of our Instagram tool for scheduling, you'll have the ability to reach your audience and maintain an ongoing flow of content at the same time.
It is also possible to use Sprout's trademarked ViralPost feature to let us handle the task for you. ViralPost examines your profile's engagement data and helps you determine the ideal times to publish your content algorithmically.
Make sure you are following your Instagram content strategy with Sprout Social
In addition to scheduling a complete picture of your Instagram content calendar, Sprout offers even more tools to improve your company's feed.
Share IG-approved visuals with your team by using Our Asset Library, or test the grid preview function to make sure everything you do adheres to your branding style.
Get a hands-on look at these features and more by taking advantage of the 30-day trial period of Sprout.
4. Get partners and brand advocates to share your content
If you're trying to figure out how to get more Instagram followers, it's crucial to be aware of the value of your following. The larger your follower count increases (organically) the greater number of buyers and interested customers you will be able to attract.
The best method of getting your followers to follow you is to be to them and stay active. It is essential to be active on your personal Instagram as well as other platforms. Consider sponsoring content created by users to bring your brand into customers' feeds. It is also possible to hold Instagram contests to boost your brand's name in the feeds of customers.
reach a larger audience. These types of campaigns build social proof, by showing that your followers are engaged enough to share your content, or create an own UGC.
Another approach is to get your profile to a wider audience. It is a good idea to join larger Instagram accounts in your industry and notable influencers within your area, to spread your content with their followers.
Be sure to provide something valuable. The last thing you wish to be is appearing excessively aggressive. Find collaborations in marketing and co-marketing plans with other companies to expand your Instagram followers.
5. Avoid false Instagram followers.
There's a big difference in an Instagram account with fake followers and genuine followers. It could be appealing to buy Instagram followers However, the negative impact is far greater than the benefits of organic follower growth.
False Instagram followers can:
* Create fake followers If they visit an inactive Instagram feed that has tens of thousands of followers, it could diminish the credibility of the Instagram account. Be careful not to trick people into following your account. Establish trust and build long-lasting relationships to improve engagement.
* Have no ROI It may seem more convenient to buy followers, but the bot you've purchased or new followers will not be buying anything. The people who follow brands on Instagram for a reason-they like the content you post or your business in general. These are real buyers and can be a significant source of revenue for your business.
There is a lack of buzz. If you have 10,000 fake followers, how many going to engage with, like and share your posts? Most likely, these fake or bot accounts will be cleaned up by Instagram or deleted, which will make your posts appear like engagement graveyards.
Real people are able to post, like, share and engage with photos on Instagram. Furthermore, they appreciate when there's someone on the other side of them responding.
For example, Lush Cosmetics takes the time to respond to various product-related questions, which result in the customers coming back either following, or perhaps sharing with others. These interactions will always bring more significance than a bunch of followers that aren't active.
6. Present your Instagram everywhere
What will make it easier for people to discover your account if you don't promote your Instagram? Be sure that your Instagram account is visible on your website as well as the other networks.
Making yourself visible and well-known is one of the best ways to be discovered. If you really want to increase your Instagram followers, let people know how to locate you. You can add social media buttons on your blog or website to help promote social shares across all your networks as well as inform people how to find you on Instagram.
Another excellent idea is to cross promote across all your social media accounts. There is an example of this: the Museum of Modern Art regularly spreads awareness about its Instagram through Twitter. It is easy to leverage your other social networks to send people to Instagram.
However, be sure you're not asking for followers. Instead, try to advertise unique content on Instagram to give users a reason to follow you. With Instagram expanding its offerings with new video and content options like Stories, IGTV and Reels there is an amazing opportunity to attract followers via unique content.
7. Post content followers are looking for
While it's easier to say than done it's important to know the kind of content your followers would like to see. You'll quickly find on Instagram that some content performs better than others. This is why testing is so important.
It doesn't matter if it's captions, filters and content types, or even post times, the smallest detail can make all the difference. Be on the lookout for ground with new Instagram trends to make sure you're posting popular content.
In order to take the analysis one more advanced level, you business should invest in Instagram analytical tools. This will allow you to keep track of, benchmark and analyse Instagram content across multiple accounts.
Make sure you are confident about your content strategy by studying different captions, filters and more to see the best way to engage your target audience. If you're not sure where you should begin, consider analyzing your competitors.
You shouldn't directly copy your competitors, however it's a good idea to keep notes on what they're doing or posts that encourage engagement. A little study of your competition could be a big help. We recommend using our Instagram Competitors report to get insight into what's working for other brands within your industry.
8. Begin the conversation
One of the best ways to let users be aware of your Instagram is through conversation. According to the 2020 Sprout Social Index, consumers prefer engaging with visual-first content, such as images (68 percent) and videos (50 50 percent) and are followed by 30% who want to engage with text posts. Instagram is the perfect fit for this type of profile, pairing eye-catching visuals with captions that can be equally captivating when you master your Instagram caption copywriting skills.
People continue to use social media as a primary brand's point of contact to ask off-the-cuff chat and inquiries, serious customer care queries, or for praise for their favorite brands and products. As for your business it is essential to be helpful and responsive on Instagram.
Make sure to reply to any comments or questions as you can. It could mean the difference between getting an additional customer, following or improving your relationship with your customers. Our Index research also showed 89% of consumers are likely to purchase from a brand by following them on social networks therefore it is crucial to secure the attention and respect needed to turn a visitor to your profile into followers.
9. Find hashtags that are converted into
One of the tried-and-tested methods to gain followers on Instagram is by using hashtags. Since the beginning, hashtags have been a crucial tool for discovery and allowed us to expand our social reach. As marketer, you need to increase your reach by increasing followers, and hashtags help in that.
For starters, find hashtags that aren't over populated. Social Media Examiner points this hypothesis out, explaining that the hashtag #love contains more than 184 million images connected to it. Trying to highlight your Instagram content in an ocean of millions of images and videos isn't something you can do easily.
It is important to identify hashtags that people within your target market are more likely to visit. If a connection that is relevant occurs, these users will be inclined to be more likely follow your page. Unique hashtags that are branded and unique are a method to organize posts around hyper-relevant content to your brand and campaigns.
For example, M&Ms does a great job of linking hashtags to an event where they're taking part. Through hashtags such as #mmspotlight for example, the brand reaches its target audience in a more direct manner when the concert's spotlight event takes place and helps to raise awareness.
Understanding the performance of your hashtags on Instagram is just as crucial to making use of hashtags effectively. With the tools of Sprout Social's hashtag analysis you'll have access to performance and usage data to find out the most effective hashtags.
Don't go blindly into the hashtag universe, know the hashtags you're using so that you can grow your following.
10. Your Instagram followers smile
The last but not least when you keep your Instagram followers content, you can get the benefit of increase in followers. We've shared numerous suggestions for brainstorming and scheduling content and putting them onto the test in a manner that feels authentic to your brand voice. This means, stay clear of seeming needy, sales-driven or robotic.
For many accounts, it's about putting up posts that are legitimately intended to bring a smile to their faces and establish relationships with your customers. Don't forget to provide content to your followers as if they were friends in your personal feed: This could include sharing images, inspiring content or just sharing interesting photos or artwork (all legally credited, of course) which will give your followers a mental boost during the day.
If you find that your Instagram presence isn't quite the amount you'd like it to be perhaps it's an ideal time improve your strategies to gain real, organic fans on Instagram. The bigger your following grows the more chances you have to engage with them and create memorable experiences for them.
A natural distinction can be important: sometimes brands take shortcuts when trying to get more Instagram followers. Follower and like-for-like websites are all over the place but they do not work, as the Instagram algorithm regularly gets changed to filter out paid, low quality accounts and interactions.
And, of course, the number on your Instagram following ultimately means nothing if it doesn't represent an active fan base that purchases, visits your landing pages, and advocates for your brand's image with their friends and followers. Begin to build your following the right way with these strategies for increasing your Instagram followers.
10 Ways to increase Instagram followers
1. Make sure you optimize your Instagram account
Before you figure out how to gain followers on Instagram One of the most important things to do is to ensure that your Instagram account is completely optimized. Think of your company's Instagram bio like the "homepage" to your account.
Without a bio, picture captions, an appropriate account name or profile picture What will people think of when they discover the account belongs to your brand? It may sound obvious, however on Instagram your profile and bio create the basis of your brand's identity. Your bio's link is your one spot to bring Instagram traffic to your site So optimizing your Instagram account is important.
If you're not sure where to link, you can try marketing or product pages that connect to specific keywords hashtags or campaigns on your Instagram account. It's fine but why not give users a cohesive experience when moving from your bio page to an online site? This has led to the rise of IG link landing pages which contain relevant links to latest articles mentioned on the feed of a company, and "link within bio" posts that direct audiences to those hyperlinks.
Keep your username as search-friendly as you can, which usually means sticking close to your actual brand name. If the name of your business is long, you can shorten it to something that your target audience could recognize. Don't include numbers or special characters to your username. If possible, maintain it with other social media handles you already have.
The best way to optimize your Instagram account is to develop and implement an Instagram marketing plan. More you can find on Stack-writer.
2. Keep a consistent content calendar
The most dangerous thing you can do in order to build fans to Instagram is to post content in random, random times. If you're fortunate enough to have people following you from the beginning, you don't want to make them forget they followed you at all.
To stop this, stick on a regular schedule for posting. Typically, brands shouldn't post more than a couple of times per day to avoid being spammy however whatever the frequency be sure to keep it constant. About 200 million Instagram users visit the site every day and, to make your broad, you should try publishing several times throughout the entire day.
In actual fact, our very own research on the best time to post on Instagram reveals the most effective times to post across multiple industries, or you can look up our research on the most optimal times to post across the various topics below:
A consistent schedule helps you to create an ongoing experience for your followers and ensure they stay informed of your company's identity. However, if you're thinking about how you'll be able to keep track of when to update your content at different time slots throughout the day, we've got you covered using Sprout's scheduling features and optimal times features. Read here for more information.
3. Schedule Instagram posts in advance
Although you may find that Instagram algorithm has changed to display users more content they love however, posting at the proper times will still allow your posts more visibility by increasing the amount of engagement they get.
There's plenty your business can do to boost its visibility, and now with Sprout Social, scheduling Instagram content is just one of them. With our newest tools, we can aid your brand in scheduling content using a simple process.
When you schedule content in advance all of your team members can be aware of schedules and campaigns more efficiently. It's always beneficial to plan out content in advance and with the help of our Instagram tool for scheduling, you'll have the ability to reach your audience and maintain an ongoing flow of content at the same time.
It is also possible to use Sprout's trademarked ViralPost feature to let us handle the task for you. ViralPost examines your profile's engagement data and helps you determine the ideal times to publish your content algorithmically.
Make sure you are following your Instagram content strategy with Sprout Social
In addition to scheduling a complete picture of your Instagram content calendar, Sprout offers even more tools to improve your company's feed.
Share IG-approved visuals with your team by using Our Asset Library, or test the grid preview function to make sure everything you do adheres to your branding style.
Get a hands-on look at these features and more by taking advantage of the 30-day trial period of Sprout.
4. Get partners and brand advocates to share your content
If you're trying to figure out how to get more Instagram followers, it's crucial to be aware of the value of your following. The larger your follower count increases (organically) the greater number of buyers and interested customers you will be able to attract.
The best method of getting your followers to follow you is to be to them and stay active. It is essential to be active on your personal Instagram as well as other platforms. Consider sponsoring content created by users to bring your brand into customers' feeds. It is also possible to hold Instagram contests to boost your brand's name in the feeds of customers.
reach a larger audience. These types of campaigns build social proof, by showing that your followers are engaged enough to share your content, or create an own UGC.
Another approach is to get your profile to a wider audience. It is a good idea to join larger Instagram accounts in your industry and notable influencers within your area, to spread your content with their followers.
Be sure to provide something valuable. The last thing you wish to be is appearing excessively aggressive. Find collaborations in marketing and co-marketing plans with other companies to expand your Instagram followers.
5. Avoid false Instagram followers.
There's a big difference in an Instagram account with fake followers and genuine followers. It could be appealing to buy Instagram followers However, the negative impact is far greater than the benefits of organic follower growth.
False Instagram followers can:
* Create fake followers If they visit an inactive Instagram feed that has tens of thousands of followers, it could diminish the credibility of the Instagram account. Be careful not to trick people into following your account. Establish trust and build long-lasting relationships to improve engagement.
* Have no ROI It may seem more convenient to buy followers, but the bot you've purchased or new followers will not be buying anything. The people who follow brands on Instagram for a reason-they like the content you post or your business in general. These are real buyers and can be a significant source of revenue for your business.
There is a lack of buzz. If you have 10,000 fake followers, how many going to engage with, like and share your posts? Most likely, these fake or bot accounts will be cleaned up by Instagram or deleted, which will make your posts appear like engagement graveyards.
Real people are able to post, like, share and engage with photos on Instagram. Furthermore, they appreciate when there's someone on the other side of them responding.
For example, Lush Cosmetics takes the time to respond to various product-related questions, which result in the customers coming back either following, or perhaps sharing with others. These interactions will always bring more significance than a bunch of followers that aren't active.
6. Present your Instagram everywhere
What will make it easier for people to discover your account if you don't promote your Instagram? Be sure that your Instagram account is visible on your website as well as the other networks.
Making yourself visible and well-known is one of the best ways to be discovered. If you really want to increase your Instagram followers, let people know how to locate you. You can add social media buttons on your blog or website to help promote social shares across all your networks as well as inform people how to find you on Instagram.
Another excellent idea is to cross promote across all your social media accounts. There is an example of this: the Museum of Modern Art regularly spreads awareness about its Instagram through Twitter. It is easy to leverage your other social networks to send people to Instagram.
However, be sure you're not asking for followers. Instead, try to advertise unique content on Instagram to give users a reason to follow you. With Instagram expanding its offerings with new video and content options like Stories, IGTV and Reels there is an amazing opportunity to attract followers via unique content.
7. Post content followers are looking for
While it's easier to say than done it's important to know the kind of content your followers would like to see. You'll quickly find on Instagram that some content performs better than others. This is why testing is so important.
It doesn't matter if it's captions, filters and content types, or even post times, the smallest detail can make all the difference. Be on the lookout for ground with new Instagram trends to make sure you're posting popular content.
In order to take the analysis one more advanced level, you business should invest in Instagram analytical tools. This will allow you to keep track of, benchmark and analyse Instagram content across multiple accounts.
Make sure you are confident about your content strategy by studying different captions, filters and more to see the best way to engage your target audience. If you're not sure where you should begin, consider analyzing your competitors.
You shouldn't directly copy your competitors, however it's a good idea to keep notes on what they're doing or posts that encourage engagement. A little study of your competition could be a big help. We recommend using our Instagram Competitors report to get insight into what's working for other brands within your industry.
8. Begin the conversation
One of the best ways to let users be aware of your Instagram is through conversation. According to the 2020 Sprout Social Index, consumers prefer engaging with visual-first content, such as images (68 percent) and videos (50 50 percent) and are followed by 30% who want to engage with text posts. Instagram is the perfect fit for this type of profile, pairing eye-catching visuals with captions that can be equally captivating when you master your Instagram caption copywriting skills.
People continue to use social media as a primary brand's point of contact to ask off-the-cuff chat and inquiries, serious customer care queries, or for praise for their favorite brands and products. As for your business it is essential to be helpful and responsive on Instagram.
Make sure to reply to any comments or questions as you can. It could mean the difference between getting an additional customer, following or improving your relationship with your customers. Our Index research also showed 89% of consumers are likely to purchase from a brand by following them on social networks therefore it is crucial to secure the attention and respect needed to turn a visitor to your profile into followers.
9. Find hashtags that are converted into
One of the tried-and-tested methods to gain followers on Instagram is by using hashtags. Since the beginning, hashtags have been a crucial tool for discovery and allowed us to expand our social reach. As marketer, you need to increase your reach by increasing followers, and hashtags help in that.
For starters, find hashtags that aren't over populated. Social Media Examiner points this hypothesis out, explaining that the hashtag #love contains more than 184 million images connected to it. Trying to highlight your Instagram content in an ocean of millions of images and videos isn't something you can do easily.
It is important to identify hashtags that people within your target market are more likely to visit. If a connection that is relevant occurs, these users will be inclined to be more likely follow your page. Unique hashtags that are branded and unique are a method to organize posts around hyper-relevant content to your brand and campaigns.
For example, M&Ms does a great job of linking hashtags to an event where they're taking part. Through hashtags such as #mmspotlight for example, the brand reaches its target audience in a more direct manner when the concert's spotlight event takes place and helps to raise awareness.
Understanding the performance of your hashtags on Instagram is just as crucial to making use of hashtags effectively. With the tools of Sprout Social's hashtag analysis you'll have access to performance and usage data to find out the most effective hashtags.
Don't go blindly into the hashtag universe, know the hashtags you're using so that you can grow your following.
10. Your Instagram followers smile
The last but not least when you keep your Instagram followers content, you can get the benefit of increase in followers. We've shared numerous suggestions for brainstorming and scheduling content and putting them onto the test in a manner that feels authentic to your brand voice. This means, stay clear of seeming needy, sales-driven or robotic.
For many accounts, it's about putting up posts that are legitimately intended to bring a smile to their faces and establish relationships with your customers. Don't forget to provide content to your followers as if they were friends in your personal feed: This could include sharing images, inspiring content or just sharing interesting photos or artwork (all legally credited, of course) which will give your followers a mental boost during the day.